Any business owes its survival to its customers. Today if a company has to maintain its hold in the market the foremost step to be taken is to maintain and nurture its customer bank. Customer is the king, old or new. And if the customer is loyal to your business it works wonders to the profit of your business.
Customer Relationship Management (CRM) today is the complete business strategy steered in favor of customer needs. And for any business to succeed CRM is no longer another software but an absolute necessity .