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Types of CRM
Submitted by gc on Mon, 02/18/2013 - 21:54
When it comes to application of CRM, three broad classifications are possible. They are:
- Operational CRM
- Analytical CRM
- Collaborative CRM
[References: Wikipedia , White Paper on Architecture for CRM approaches in Financial Services by Malte Geib, Annette Reichold, Lutz Kolbe, Walter Brenner]
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