So you designed your website, populated it with some great content, and hosted it on a web hosting provider and now you can relax and wait for visitors to come flocking and dig up your site.... well, not exactly. What you do next is SEO or Search Engine Optimization. But why do you need SEO ?. Basically, because of the first 80:20 rule of online traffic which states that 80% of the traffic to your website will come through search engines. In fact, there is one more 80:20 rule operational here which you would do well to understand.....dig through and you'll soon find it.